AWS holds 28% of the global cloud infrastructure market and Microsoft Azure holds 21%, making them the two dominant enterprise platforms (Synergy Research Group, Q1 2026). The right choice depends on your existing technology environment, not vendor preference. Organisations already running Microsoft 365, Teams, Active Directory, or Dynamics 365 typically benefit from deeper Azure integration. Organisations that need the broadest range of managed services, the largest global infrastructure footprint, or specific AI and machine learning tooling often find AWS the better fit. CloudFortix works with both — the recommendation is always based on your workloads, not a preferred vendor relationship.

Hybrid cloud combines public cloud infrastructure (AWS or Azure) with private cloud or on-premise systems, allowing workloads to run in the environment that best suits them. 90% of enterprises now operate some form of hybrid or multi-cloud strategy — most commonly because some data or applications cannot move to public cloud for compliance, latency, or data sovereignty reasons, while others benefit from the scalability and cost flexibility public cloud provides. If your business has regulatory requirements around where customer data is stored, runs latency-sensitive applications, or has significant existing on-premise investment, a hybrid architecture is likely the right approach.

Cloud security is configured at the architecture level during migration planning — not added after go-live. For businesses operating under GDPR, the NIS2 Directive, or UK data protection regulations, this means designing access controls, encryption, data residency, and audit logging into the infrastructure from day one. 88% of organisations are planning to increase their cloud security focus over the next two years, reflecting growing regulatory scrutiny and threat complexity. CloudFortix builds cloud security and compliance controls into every deployment, with ongoing monitoring to catch configuration drift and emerging vulnerabilities before they become incidents.

Cloud-based backup and disaster recovery (DR) replaces the traditional model of maintaining a secondary physical site or tape-based backup with automated, geographically distributed cloud replication. Recovery time objectives (RTOs) and recovery point objectives (RPOs) that once required weeks of recovery effort can now be achieved in hours or minutes with properly configured cloud DR. For businesses operating across multiple sites or regions, cloud DR also eliminates the single-site dependency that can make an on-premise backup worthless in a physical disaster scenario.

Yes — ongoing cloud management is a core part of what CloudFortix delivers. Post-migration monitoring covers infrastructure health, performance optimisation, cost management (cloud spend can grow quickly without active oversight), security posture monitoring, and capacity planning as your business scales. Businesses that migrate successfully but then leave their cloud environment unmanaged frequently encounter unexpected cost escalation, security configuration drift, and performance degradation over time. Our managed cloud services model prevents all three.